Creative Merchandising Ideas for the Craft/DIY RetailerRetailing today is not just about the products you buy, it is about the way you display it, what you display together and how you inspire your customers. Our eclectic mix of products challenges us to come up with creative ways to display our goods and we wanted to share some of these ideas with you. The consumer is changing and that is driving us to be more creative, more visual and more inspiring. Here are 10 simple ideas you might want to try: 1. Find Your Voice Many store fixtures and display units are very commercial and have little personality. There are many trends in the market including rustic vintage, colorful vintage, industrial, casual beach, repurposed, all white, all black, bohemian, minimalist, etc. Choosing a style will make creative merchandising easier and more fun. If your retail space requires the use of the fixtures, don't shun them. Rather, embrace them in the new style. How? Faux paint them, paint them all one color or color each one a bright and fun color and change the dynamics of the space. Adding display tables, signage and other small details will allow you to start bringing your style to life. 2. "Un-dress" Products Consider displaying products out of their original packaging, creating a more one of a kind, handmade look. Tie them with ribbon or jute that represents your style and add a handmade price tag. If the retail package offers valuable information, make a sign or print a small card that is added to the tied product. [caption id="attachment_7350" align="alignnone" width="300"] Another option to displaying product out of packaging.[/caption] 3. Use Found Items as Displays Display goods in unusual containers such as old crates, boxes, tin cans and other found or vintage pieces. You can leave them as they are or paint them. These can be displayed on entry tables. [caption id="attachment_7347" align="alignnone" width="600"] We found this vintage tray at a flea market for $1! It was the perfect fit for an assortment of 7Gypsies metals, embellishments and ephemera.[/caption] [caption id="attachment_7364" align="alignnone" width="600"] Use vintage wooden crates to neatly display product.[/caption] 4. Make Space If space for products is limited or if you have run out of room on your fixtures, feature items on unusual objects such as windows, shutters or even an old screen door. Simply add nails or thumb tacks and your are ready to hang products. [caption id="attachment_7370" align="alignnone" width="570"] You can make your own, or purchase shutter displays off of Etsy.[/caption] 5. Pack on the Paper Paper is a hot selling item. For stores that are not traditional scrapbooking stores loaded with great fixtures to hold 12x12 papers, there is a dilemma on how to display them. Before investing in large paper rack fixtures, consider the following ideas:
- Hang one of each paper from a banner of jute and clothespins, keeping the rest of the inventory in a box.
- Display them in a crate or box that holds 12x12 or larger, separating them with paper dividers or 12x12 file folders. Customers can shop like they would a record album back in the day.
- Display them on vintage hangers and hang
- Purchase stackable 12x12 paper holders that are easy to move around, add to display tables and you can adjust the number of trays in the stack.
- 12x12 paper is not just for scrapbooking anymore, it is an essential part of the new DIY trend, so finding fun ways to display in your store is essential!